An annual report tells a story but rarely one that anyone wishes to hear. Important information and ideas can be lost in the mundane textual formats that have become so commonplace. West Central Initiative commissioned Pollen to reimagine what their annual report could be and in doing so, make their information a story worth retelling. Leading the art direction and production design, I worked to add photography, illustration, refresh their brand and completely flip the idea of what a physical report could look like. The result? An annual report that could sit alongside any coffee table book and be the first picked up and the last set down.